THE DREAM BACKGROUND

I presented the idea of doing a promotion that would appeal to multiple audiences. A dream vacation, a new vehicle, jewelry, a down payment on a new home, a kitchen makeover or cash.

The magic of the campaign was allowing the winners to choose. The total prize value was $40,000+ (depending on prize). I set up the sweepstakes giveaway rules, creative design, event promotion, and more.

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The goal was to create buzz and generate leads for company loan officers around the nation. It turned out to be the signal largest lead gen promotion with over 85,000 leads generated that turned into millions in home loan sales and refinance opportunities.