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Healthcare & Digital X-Ray Technology
Branding for the Dental Software Industry in Utah has Huge Marketing Success
Dental Software Marketing & Public Relations
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DENTRIX, a Henry Schein company, needed help with the design, branding, and public relations around a new product. The product was a digital x-ray sensor—ImageRayi that quickly turned into one of the top products in DENTRIX's history.
My marketing efforts helped the High Tech division sell over $28 million in the first year.
MY ROLE
• Public Relations
• Article & Copy Writing
• Social Media
• Package & Product Design
• Creative Design
• Photography
• Website Development
• Print Collateral
DIGITAL PASSION DRIVES HUGE RESULTS
Our key target audience included 250,000 dental professionals nationally and hundreds of thousands internationally. I developed the look and feel, created rich content, and was in-charge of the product design and packaging. Even more, I developed a network of key product evangelists that generated the long-term momentum the company needed.
RESULTS
The ImageRAYi had huge success with over $28 million in sales the first year. Also included in the success was the tie into the core DENTRIX software. I was also in-charge of creating white label companies that re-marketed the product (including ViperSoft). The digital x-ray sensor to date has brought in over $235 million of dollars in revenue to the Henry Schein organization.
ViperSoft
"He helped put digital x-ray and intra-oral cameras on the map. Great national and international branding efforts."
- Andy Jensen, Chief Marketing Officer - Dentrix
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